This is how the new coca-cola bottle will look like in 2013 !

The new coke bottles will be square, stackable, and more recyclable. They maximize space, and are designed to reduce our carbon footprint.







NICE. Thumbs Up or Thumbs Down?

1,761 comments:

  1. Seems like a smart design. :)

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  2. it looks pretty lol

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  3. what the shit??????

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  4. next they'll be teaching us the economically correct way to smoke crack.

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  5. How the fuck will this shit fit in my cup holder?!?!?!?!?!?!?!?!!??!?!?!?!?! :<

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  6. 2013 - year of new inventionsJune 11, 2010 at 5:49 AM

    lol

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  7. erm, whats wrong with the current bottle?? it's lovely like but.. i like the one we have cuz strangley enough it actually looks like a bottle, inane i know :P

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  8. The shape makes it look nastier.

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  9. Its Not Going to Fit in a Cup Holder, But it still is cool.

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  10. omg that bottle is so gay!

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  11. cup holders are.. round?

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  12. that is retarded, GO PEPSI!!!

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  13. not bad buttt i think it might cause hand cramp holding a big square object in hands for a while ??

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  14. tnumbs down!!!!

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  15. That looks so gayyyyyyyyy ahahah

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  16. THIS IS EXACTLY WHAT I SAID WHEN I FIRST SAW IT!
    IT JUST CAME RIGHT OUT OF MY MOUTH WITH NO CONTROL!....

    "AWESOME!!!!!!"

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  17. was the designer on crack when he made tht?
    coz it looks like shit in a cube.

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  18. ...The hell is this?

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  19. name 1 person who actually gives a shit about our carbon footprint. *hint hint* not coca cola

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  20. If they wanted to make it an optimal design to fit space, they would have made it more square.

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  21. Will it come with grip?

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  22. it is pretty kool and I am looking forward to seeing it on shelves.

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  23. This changes everything

    THUMBS UP!!!!!

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  24. yeah thats sick and all but i guess its a just a marking saying we lived through 2012 lol

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  25. HOW IS IT GOING TO FIT IN CUP HOLDERS!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!!?!?!?!?!?!

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  26. ur stupid if uy think these are stupidJune 11, 2010 at 6:53 AM

    all of you are stupid, the auto industry will sell attachable cupholders that are square, or they'll make the bottle tall and skinny to fit in a cupholder, duh!!that is amazing cuz it stacks unlike round bottles

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  27. might be able to get square cup holders to lmao idk maybe all drinks will follow n drinks will all b square

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  28. 2 things: if this is how they wanna waste their money, go ahead. PEPSI RULES!

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  29. I wonder if has the same taste in 2013 :P

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  30. ugly, really ugly

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  31. Fake... the pressurized carbonate in soft drink (a.k.a soda a.k.a pop) will result in a square container such as this bulging, and a greater amount of spoilage due to breakage during shipping, this would increase the cost of coca cola to produce, which drives up the price for you, the consumer. Not a smart design, and its flaws are well known to those in the carbonated beverage industry.

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  32. those are beasstttt. how would they fit them in the box tho lol... oh crap that means more cardboard and less trees. =[

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  33. that shit is sweet

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  34. oh no.. i cant hold that! i have small hands:P im only twelwe

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  35. Maximize space? A circle has a way bigger areal than a square...

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  36. WILL IT FIT IN MY CIRCLE, NOPE CUS ITS SQUARE, COKE IS FOR SQUARES

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  37. D: nooooooooooooo it looks to umm arty :(

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  38. I LIKE THE BOTTLE WE ALREADY HAVE

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  39. I'm sure the whole cupholder thing isn't a major issue dears. They CAN designer new ones, or it might be small enough to fit in a round one. It's cool that it's stackable and all, but it's not very ergonomic.

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  40. Michael J CarrollJune 11, 2010 at 8:51 AM

    ummm its kinda obvious its fake... coke is not that retarded with its marketing. if it wants to go for environmentally friendly, they can get a licence to use the Nestle Eco Bottle design, or develop their own. In fact, the bottle above is less environmentally friendly than their current. If they really wanted to make it Eco-Friendly, a rounder bottle would use less plastic, but the fact that it isn't easy to hold would turn some customers away from it.

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  41. see nobody has yet asked the question...i wonder how high it would be possible to get a tower of coke bottles????

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  42. Probably really high...but you know, the Fiji water bottles are square. Sooo...it was only a matter of time for other brands of drinks to follow suit. My square fiji bottles fit in my circular cup holder. It's all about how you position it. :)

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  43. good thing i don't drink coke products lol

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  44. fake and gay :3

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  45. this is all a lie. this design is from some students project on sustainable marketing

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  46. oooohhh i like it! =D

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  47. that is giggidy giggidy green!

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  48. just a fake , it would lack a firm grip especially when its condensated at the side so it would just slip away

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  49. i like it but i'll miss the old bottle :(

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  50. my first thought was:

    "what the fuck is that?!?!?!"
    haha, i have no idea how the suare is gonna work ? it's just gonna be a square peg in a round cup holder..it ain't gonna work!

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  51. i like it...but my cupholders are round...and the last time i checked, a square can NOT fit in a circle...sooo...yeah...are they gonna start making square cupholders?!

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  52. It's beautiful *O*

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  53. how is th square bottle going to fit in a round cup holder?

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  54. mmmmmmm...not sure looks pretty crap to be honest!

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  55. cup holders are now obsolete :(

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  56. Of course it will fit in cup holders!! Not everything is round. I have put square cups in my round cup holder. As long as the square bottle isn't larger than the cup holder. And most new cars have specific cup holders that kind of form to the bottle so it grips it, mine do that. So I'm not worried about it. I like the design it different. Don't you guys remember before they changed the shape of the coca cola boxes to fit in the fridge better? We all thought it looked weird at first too. But much better.

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  57. bull shit....if this happens sooo many things are gonna have 2 change. ( cost, shipping, vending machines, cupholder, etc.)

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  58. YOu guys are retarded, its not going to be the real one, sheeesh

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  59. Stupid! Just...gay

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  60. has anyone noticed that everything new, and cool looking, is comming out in 2013, the year after the world is supposedly going to end???

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  61. freakin awesome

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  62. it could def stack without making it SQUARE. these things will need handles

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  63. must be fake.
    it would not be on a blog.and the trademarked coca cola label would be somewhere

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  64. i kinda like it but the origanal is way better its classic

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  65. That is so cool!!!!! Is there spot in the bottom to where u can stack another one on top or underneath it?

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  66. This is a Freshman student's idea. There is no actual proof that Coca Cola will be using this idea. His name is Andrew Kim and he designed this bottle to be eco friendly. Not only is it stackable it is also collapsable. After you are done drinking it, it easily collapses into a smaller size easier for recycling. I think it would be neat if this idea was actually used though. I think the design is nice looking at it would be nice to have something different looking. And it's Eco Friendly!

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  67. I just did some more research, I posted the "it's a freshman's idea above". Anyway. This was a semester project he did. He knows that it can't be actually used as is. There are issues that may or may not be able to be fixed. It was a school project. It is a very good idea and he is a very smart man. We need more people who think like him. Even if this doesn't work at least he is thinking outside the box.

    This is not going to be the new design. It looks great, but wouldn't work.

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  68. ya yay were saving the planet but if its such a big deal y not start now? duh big companies dont care. and if cars make new cupholders wont this just b more work? more money? ya nice idea but come 2013 people will have more problems with it

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  69. yes and instead of 99cents it will be 2.99

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  70. boo im not drinking a square..>.> "Even if this doesn't work at least he is thinking outside the box." tecnacaly its out of the box

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  71. fancy :D I like it a lot... But it will probably dont come to Norway:(

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  72. There gunna have to make new cup holders in 2013!! :O

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  73. cup holders are ROUND right? how the hell are these going to fit in the cup holders! >_>
    although it looks pretty! :D...its not gonna work out v_v

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  74. none of these bottles will fir in a cup holder!

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  75. on the bright side theyll fit in icecube containers.

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  76. The can is all these things already tho :S

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  77. y'all are all dumb.. a square can fit in a circle cup holder as long as the edges touch the cup holder! learn math!

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  78. i thikn it is pretty freaken awesome, we need changessss and thts pretty boss

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  79. but cup holders are round? why would they do it. seems like a dumb idea

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  80. haha.. we wont have to worry about it fitting in the cup holders since the world is ending in 2012...

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  81. This shall never be made.
    Cause we are all gonna die in 2012. :)

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  82. why 2013? why not now?

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  83. wont fit in my cupholder...im drinkin pepsi

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  84. okay, it stacks sure, but when have you ever had to stack a coke? and even if it's skinny enought to fit in a cup holder, it will fall because it's TOO skinny... duh

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  85. so will like all of the other soda bottles be like this too? or is it just coke? it is too tall and too skinny. i bet it is like alot less volume inside of it then there is in the bottle that we have now, but i still like it.

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  86. i guess if all population on the earth dies in 2012, we don't have to worry about squares cups fitting into circle cupholders, now do we?

    *P.S. IF THE SQUARE IS LITTLER THEN THE CIRCLE CUPHOLDER, WE'LL BE FINE....IT WILL FIT!!!!!!*

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  87. That actually would be cool if it is real! :)

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  88. That looks pretty awesome, but cup-holders WILL have to be changed

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  89. Im pretty sure cup holders will change by then , so stop whining little bitches .

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  90. thts freaking AWESOMEE!! (:

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  91. I don't think that cup holders will change in three years, and even if they did there are plenty of earlier models we're all still probably going to be using unless this oil spill continues and all oil drills epically fail. And honestly I don't think that's going to happen. Also, I like the bottle now because it actually fits in my hand, and isn't like extremely long. Plus it will probably cost more even though it's made to cost the company less. But whatever, we can't make them change their minds. It doesn't seem like it will really be more "green", just more economically fitting for them to package, transport, and sell more at a higher price for being "green."

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  92. OMG i know y they're making it square..... because in 2012 life as we know it WILL change forever............. theyll invent square cup holders

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  93. and also this site is three hours behind

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  94. nice design, but it will be so expensive a 600ml coke will go from $3.50 to $4.50 just to get the funds for this design

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  95. design is kinda cool, but when has anyone ever needed to stack their coke bottle? other than in shops, but if they are tall and thin so that they can fit into cup holders, then if they are stacked, they will just be knocked over. Both in a shop and in a car.

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  96. dam that SO COOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL and awsoooooooooooooooooooooooooooooooooooooooooooooooooooOOOOOOOOOOOME cool awsome

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  97. the bottle that is out now has been ergonomically designed to fit comfortably in the user's hand. This design doesnt seem to take the user into consideration. the design is mainly focussed on stacking.

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  98. THIS DESIGN LOOKS LIKE SHIT I HATE IT I LIKE THE ONE WE HAVE NOW I SAY WE NEED TO KEEP IT

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  99. fuck coca cola always worried about the enviroment. they're do damn mainsteam trying to "fit in" and "appeal to the buyer". you're doing it wrong, coca cola. shame.

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  100. Um honestly ppl you guys are crazy... Its Fucken coke for cryin out loud .Its SO NOT that big of deal

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  101. I like it.
    but it's a fake.

    and also, those people saying it's not environmentally friendly cause it's square.
    where there does it say it's make from plastic?

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  102. dudee!!!! these are sweeeeeeeet

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  103. I am afraid not, they keep the same look because it is classic, thats why the 2 liter is going back to the old look

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  104. cool, glad to see people who are high in the business world care about the environment, even if it's to appeal to the consumer, hopefully that will fit in cup holders, lol

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  105. way to go pooh bear

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  106. how will it fit in a cup holder!?!?!?!?!?!?

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  107. hey wheres spongebob!!???

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  108. fjdaspofjdoiajfdsJune 11, 2010 at 2:19 PM

    =D luv it

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  109. yeah its cool, but OMG the world wud have ended!!!

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  110. if u were gonna rip the label off some drunks would mistake it for wisky get pissed on coke!!!!!!!!!! lol

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  111. uhmmm square bottles.. for our round cupholders. great. hah.

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  112. ok.
    NO
    this is painfully failtastic

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  113. Uh ^ try putting a sqaure cup in a round cup holder! It fits! I think its a new and unique idea, if yall don't like it, don't drink it! Who said it was even gonna be used? And yea its kinda stupid if they invented it don't you think they would use it now, not after the world is supposably gonna end!?! Gosh they want positive comments! Keep the rude ones to your self! I personally think its a wonderful idea and they should use it! Now even! (:

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  114. thats the most retarded design ever its just a block, the old bottle design is where its at, nothing can compare to that

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  115. Immagine getting hit by one of those on the points :P

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  116. it looks stupid.
    thumbs up for helping the environment.
    thumbs down for the over all design. who cares if you can stack it?

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  117. it looks like gasoline or starter fluid or something.

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  118. wtf? gay. hows an eleven year old supposed to hold that?!

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  119. like the way it looks. hate that cup holders are round and it wont fit!!!

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  120. WHAT THE HELL? HOW THE **** IS THIS GOING TO FIT IN MY CUP HOLDER?????

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  121. THAT IS SO FREAKING AWESOME!!!!!! WHO THE HELL WOULDN'T LIKE THESE!!!!!!!!!!!! ANYONE WHO ISN'T IS GAY!!!!!!!!!!!IT'S AMAZING THEY CAN STACK ON TOP OF EACH OTHER THATS SO FREAKING KOOL!!!!!!!!!!

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  122. how r they going to fit in cup holders

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  123. it look gay,y do we even have to change the bottle?!?! i like the current one.....

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  124. They Look Sexy!!

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  125. it makes me want to do dirty sexual things to myslef with it ;)

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  126. im a cocacola fanatic. they would never do this. the reason they have a copyright for their contour bottle is for product recognition! everyone knows the bottle to be a coke bottle even without the label! look at their commercials, its always a contour bottle! thats what theyve been know for since 1916!

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  127. I'm pretty sure that a cylindrical form would be more stable than a square one. Sure, its easier to stack, but that doesn't make it any better^^ I'm going with "Thumbs down" for now, until they figured out a way to make this work OR realise that cylindrical objects are indeed more useful when it comes to being stable...

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  128. 'm pretty sure that I'm going with "Thumbs up" now, until they figured out a way to make this work OR realise that cylindrical objects are not more useful when it comes to not being stable...

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  129. 4 thumbs up!!!!

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  130. do u recon yu could fuck it up the ass, because its got a hole in the bottem?

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  131. omg. some of the people posting r kinds dumb. someone asked"when do you need to stack a coke bottle?". its not us that have to stack its the company. it would save soooooo much space in the boxes, meaning you could fit more on a ship. and that means less ships. less ships = less pollution and fuel. i shouldn't have to spell it out. when you think about it, it would fit in cup holders. it is taller and skinnier that others, but not too skinny. most cup holders these days have little groves in the bottom to keep ur cup secure, so it wouldn't fall. ands its not as if we NEED grip or CAN'T drink out of A different bottle, if you are that closed-minded, you suck. we fill out lives with unneccesary objects, when this is 10 times more practical. even if it doesn't work, i commend the designer. for those of with petty arguments like "i need grip" i am disgusted. we are humans. we can hold a bottle without dropping it. be realistic.

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  132. Its called set it in your lap lazy morons.

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  133. It'll fit in your cupholder fine... Its obviously taller than the bottles we have atm therefore it'll be skinnier. They'll fit fine, trust me.

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  134. Wow.........you people must really get bored to make such a big deal over a coke bottle!

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  135. Looks cool, now will Dr. Pepper hurry up and steal it so I can try it out. Coke is disgusting.

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  136. this is fuckin retarted

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  137. ewwww , i hate the style !

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  138. no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no. That is all

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  139. um...i don't see the point, Coke bottles have looked pretty much the same from the very beginning, why fix what isn't broken? But to all of you saying 'my hand will cramp holding a square for very long' and 'that won't fit in my cup holder' uh, Fiji Water is in a square bottle and it fits fine in my cup holders and it's not uncomfortable for me to hold it, and I have arthritis in my hands

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  140. we all will be dead by then

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  141. if they start making square cup holders then it will be cool

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  142. Why the fuck are we planning our fucking coke bottle designs for 2013?? Wow, what a great use of time. Shows how much actual work is done by the bastards who work at that place.

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  143. uhh,, why would we need to stack the coke bottles in the first place?

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  144. I suggest we go back to the ol' glass bottles. :]

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  145. too bad we wont be making it to 2013

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  146. for those who said it wont fit in a cup holder... it will. just not perfectly, as long as its not to big of a square it will fit. use your head ppl.

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  147. why are they waiting until 2013?

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  148. Okay, I am very contradicted. On one hand, I am extremely happy that it will be beter for the environment. On another hand, holding a square bottle would hurt. XD
    ...Are we not able to stack cylindrical bottles anyway?!?

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  149. GAYYYYYY! i miss round bottles already

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  150. woah cool thats amazing

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  151. awsome we will see it cuz there is no such thing as 2012

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  152. How does it save the environment? Seems to me that it would use more plastic to make it square....

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  153. woah this is so cool. i actually wish they would do it sooner than 2013!

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  154. thats freakin hella awesome !!!!

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  155. EXCELLENT BRING IT TO 2010!~!~!

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  156. i bet u ten dollers that their not going to do it

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  157. uhh wtf it would be embarrassing holding that :L

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  158. how am i gonna hold that.........?

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  159. Looks like shit!! oh well i drink DP

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  160. don be that evil people. even though this bottle looks like shit, at least it will help us save the earth. or would u guys rather have our earth even closer to death?

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  161. That is stupid as hell.

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  162. This is awesome!

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  163. emm... consider the sharp edges... isn't it dangerous to small children when they play with it(eg. toss the bottle up, kick the bottle as a soccer ball)??

    well, if you ask me, I would prefer the ORIGINAL design of the bottle than the new one(the one shown in this page)..

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  164. coke was famous for its original bottle design. now this crap comes out to save some money? pfffft. originality kicks ass over space saving crap

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  165. WHAT THE SHIT ITS COOL

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  166. looks like a medicine bottle......

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